New Album from The Shires – Out 20th April.

So if you’re signed up to The Shires’ emailing list, you will have received an accidental email on Monday asking Ben and Crissie of The Shires to approve the album artwork. Since the album is called Accidentally On Purpose, this email was sent “Accidentally On Purpose” as a marketing strategy from Joe King, one which I think is very clever.

The Shires have continued to promote their upcoming album using #AccidentallyOnPurpose, pulling pranks and “accidentally” recording themselves singing their new single, Guilty.

I personally think is one of the best marketing strategies I’ve seen in a while, and has also been very effective with lots of country fans talking about it over Twitter.

The new album Accidentally On Purpose comes out on the 20th April. I’m very excited to hear what new songs they have and how it is going to sound.


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